mark schraad | user and customer experience executive

creative direction








adco interactive kiosk catalog / bioscrip specialty brochure / spinnaker capabilities brochure


Corporate identities

A sampling of logos and corporate identities. (pdf)

Generations Bank

An example of rolling a logo into core collateral pieces. (pdf)

Master brand case study

In a world of mergers and aquisitions, the master brand concept can be critical. (pdf)


Assorted collateral design examples. (pdf)










user experience

research and synthesis

business & product strategy

creative direction


the blog